S. Tarver & Associates
256 S. Robertson Blvd.
Beverly Hills, CA 90211
September, 16 2003
Summary: Upon visiting the UrbanScooters.com
website, our first impression is that the graphics and banners are
comic-book-like and cartoony. The site appears to be designed to catch
the eye and attention of a child or teenaged demographic, rather than
a presumably more serious adult consumer. Content-wise, however, we
are pleased to discover that this colorfully animated website will
exceed the expectations of most discerning shoppers.
Aside from being a user-friendly site, which it is, UrbanScooters.com
goes much further. This family-owned and operated online retailer
does an excellent job of setting itself apart from its would-be competitors,
and immediately establishes real credibility in its virtual environment.
The UrbanScooters.com homepage consists of a comprehensive
navigation menu including, but not limited to, information on scooter
safety and scooter laws. The site boasts being the #1 trafficked website
of its kind in the USA. This is not difficult to believe since the
site is educating its buyers. People want real information, not sales
pitches and a plethora of promises. Facts are delivered here. It's
Of course, the success of a website is not determined by the amount
of traffic it receives, but rather how the traffic which does
visit is influenced. With a combination of caring customer service
provided at UrbanScooters.com, and heavy traffic,
it seems inevitable that this website will continue to prosper.
The copywriting is professional and concise, without smoke and mirrors
to entice sales. The layout is logical, sequential, and easy at-a-glance.
Shoppers can choose to browse by the "price, brand, or speed" desired.
Illustrations are provided, not only for the scooters featured, but
for parts and accessories. The simple slogan "Brands you trust, Service
you count on" rings true when reviewing the ample inventory and familiarizing
oneself with the overall policies.
Although the site lacks customer testimonials, which might have been
an added marketing plus, online visitors still sense that UrbanScooters.com
has a personality... and that the merchant is trustworthy. It feels
possible to "shop with confidence" as stated. The latest technology
is employed to ensure that credit card information is encrypted and
protected. To top it all off, shipping is free.
We rate a site highly when it does more than deliver information.
This site delivers satisfaction.
UrbanScooters.com is doing its part to make the dot-com
industry proud again.